art direction, social, print, guerilla
Summer Doll-Myers, Mentor
The music industry is plagued by inequality that has long exploited Black people for their work and does so shamelessly as hip-hop and R&B dominate listening. The industry that has profited the most off black culture must lead by example. Three types of media were used for this 360 campaign. Social media, traditional print, and guerilla. Digital media was used for quick, tangible moments while print provided more information and context. The result is a system that uses holding shapes of the pause and equal signs as the main composition with supporting boxes for secondary text and copy. Then using large, colored, opaque symbols of the P U E for pause until equal I created life with color.